With the right resources and financing, you can easily start a towing business. The internet has made work to be easy, in relation to setting up a business. You only need to research your market, identify an ideal location, buy the necessary equipment and acquire the necessary permits. However, it is not all walk in the park after you have set up your business.
The real work lies in getting new clients and retaining existing ones, in what we call business continuity. Many towing businesses start on a high note only to wither within a year of their operation. So, where is the trick? What do you have to do to sustain your business? The answer to these two lies on your marketing strategy. Let us get started on what you need to do.
1. Setting an Online Presence
Every towing business should have an online presence so that people who need towing services can find the business. Instead of doing blind social media advertising, they should direct more resources towards local search engine optimization. Local SEO ensures their businesses are easily searchable and show up whenever users search for towing businesses in such geographical locations.
2. Partnering with Top Insurance Companies
The quickest and arguably most efficient way to grow a towing business is through establishing a partnership with top insurance companies. These insurance companies make money by selling motorists roadside assistance, and since most of them don’t tow trucks, you will always be in for calls to offer such services. Now you have a good understanding of how you and the insurance company stands to benefit from the services.
3. Partner with Roadside Assistance Companies
Contact every roadside insurance company that offers roadside assistance. You can do this by going online and filling the service provider application form. Tell them you would like to become a service provider or vendor. They will ask for information relating to your trucks and request you to send them a certificate of insurance.
For your towing business to expand, you need to establish relations with commercial customers such as auto repair shops and property managers. Join professional a trade groups or local business groups alike. Become an active participant and accept speaking invitations at business events to get your business spread through word of mouth. You can also take advantage of traditional advertising via local dailies and yellow pages. Whatever works for you, be sure to put your money there.